Booking a keynote speaker is one of the most critical decisions you’ll make when planning a conference or company offsite. The right speaker can energise the room, create a lasting impression, and reinforce your event’s message. But how do you make sure you choose the right one?
Before signing any contracts, ask these five essential questions to ensure your conference speaker delivers real value—not just entertainment.
1. Will the Keynote Create a Lasting Impact?
Fast forward two weeks after your event—if you asked your team, “What do you remember about the keynote speaker?”, what would they say?
Truly impactful keynotes leave more than just a feel-good buzz. They spark meaningful conversations, inspire action, and leave your people with clear takeaways they can apply in their work.
When considering a speaker, ask: “What will my audience still remember weeks later?”
If the answer isn’t obvious—or if the speaker can’t provide examples—keep searching.
2. Will the Messaging Be Explicit or Implicit?
The delivery style of a keynote matters just as much as the content itself.
Do you want a speaker who tells powerful stories with subtle lessons? Or do you want a clear, structured keynote with direct takeaways?
As a general rule:
- For senior leaders or executives, implicit messaging (through stories or metaphor) tends to land better.
- For early-career teams and emerging leaders, explicit takeaways work best.
Also consider the setting: a formal plenary session may call for a more polished, insight-rich talk, while an after-dinner keynote can afford a looser, story-driven format. Clarify your expectations early to make sure the tone fits the occasion.
3. Have You Presented to a Similar Audience Recently?
Not all audiences are the same. A keynote speaker who thrives at tech conferences might not connect with a financial services crowd—or vice versa.
Ask your speaker: “Have you presented to a similar audience in the past year? Can I speak to someone who booked you?”
A confident speaker should be happy to share relevant experience and connect you with previous clients. This helps ensure they’re familiar with your industry and challenges—and can tailor their message accordingly.
4. How Will You Tailor the Talk to My Audience?
Great keynote speakers never show up with a one-size-fits-all message.
They ask questions. They get to know your company, your culture, and your goals. And they tailor their delivery accordingly—using relevant examples, stories, and challenges your team can relate to.
Don’t be afraid to ask:
“How will you customise the keynote for our audience?”
“What do you need from us to ensure your session is relevant and practical?”
A tailored talk is not just more engaging—it’s more valuable.
5. What Support Do You Offer Before and After the Event?
The best keynote speakers aren’t just in-and-out performers. They collaborate.
Ask about their process:
- Will they meet with you beforehand for a briefing?
- Are they happy to arrive early or stay after their session to engage with attendees?
- Do they offer follow-up insights, content, or debrief sessions?
A speaker who cares about long-term impact will work with you before, during, and after the event—ensuring their message sticks and extends beyond the keynote.
Booking a keynote speaker is more than finding someone charismatic. It’s about finding someone who will educate, engage, and elevate your audience—both in the room and long after they leave.
Ask the right questions, and you’ll find a speaker who doesn’t just deliver a talk, but delivers real change.
Need help finding the right speaker for your next event? Let’s talk about how to create a transformational experience for your team.
Book a free 20-min. consultation today.
Book Your Keynote Speaker Today
At MyAdventure Group we offer keynote speakers in Sydney, Melbourne, Brisbane, Perth and Adelaide on a range of business topics that can be tailored to your audience. Get in touch with us today about the long term impact we can have on your team today!
