A well-run speaker brief can turn a good keynote into a game-changing one.
After delivering and attending hundreds of keynotes over the past 12 years, I’ve learned it firsthand: a strong speaker brief can be the difference between a forgettable presentation and a session that truly moves the audience.
So how do you ensure your keynote speaker delivers exactly what your event needs—and truly resonates with your audience? Start by asking the right questions so your speaker clearly understands what you want them to address. Below is a streamlined guide to help you run a tight, effective speaker briefing—whether you’re planning a conference, workshop, team offsite, or leadership retreat.
Why a Speaker Brief Matters
Your speaker might be world-class, but without the right context, even the best presentation can miss the mark. A strong speaker brief helps the speaker tailor their message, understand your culture, and align with your goals, so they walk on stage prepared to engage, challenge, and inspire.
How to Run a Speaker Brief: A Step-by-Step Guide
1. The Essentials
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Discuss who’s on the call and what their roles are at the event
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Confirmed date, session time, and speaker arrival
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Contact person for the day of the event
2. Event Overview
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Quick elevator pitch: what your organisation or department does (30 sec)
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Share why this event is happening—what’s the purpose?
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Conference theme and tone (professional, celebratory, strategic?)
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What are your expectations from the keynote? (Give 2–3 clear takeaways you want your team to remember a week later)
3. Audience Snapshot
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Who will be in the room (roles, seniority, departments)?
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Expected mood/energy (post-restructure, celebrating a big win?)
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Age range and gender split
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What kind of messaging is best: anecdotal/story-driven or direct and instructional?
Pro tip: Messaging matters. Senior execs may prefer a more nuanced, story-led approach. Emerging leaders? They might need more explicit takeaways and actionable insights.
4. Tailoring the Keynote
Ask your speaker:
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Have you presented to a similar audience in the past 12 months? (Don’t be afraid to ask for references.)
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How will you tailor your message to fit our culture and challenges?
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How will your content link back to our theme and goals?
5. AV, Logistics & Engagement
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AV and staging requirements
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Intro script and bio
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Any special tech needs or requests
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Do you want the speaker to join meals or social events?
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Will they be staying after their session for audience Q&A or mingling?
An Effective Briefing Leads to a Successful Keynote
Most experienced speakers will have multiple events each week. If your speaker brief is clear, concise, and well-prepared, you’re far more likely to get a keynote that hits home. Once you’ve aligned on goals and tone, give your speaker the space to do what they do best—connect with your audience and deliver impact.
After the call, send a quick summary email recapping the key points. It helps your speaker stay aligned and makes your life easier come event day.
The right keynote can shift mindset, boost morale, and reinforce your message long after the applause fades. But it doesn’t happen by chance—it starts with a clear speaker brief. Set your speaker up for success, and they’ll do the same for your audience.
Need help planning a keynote or workshop that can deliver real transformation? Book a free consultation today.
