In today’s workforce, employees are no longer content with just receiving a paycheck. They want to feel that their work is meaningful, and that they are making a positive impact on society. This desire is not limited to younger generations; even seasoned professionals are seeking greater purpose and fulfillment in their careers.
As a world-renowned Australian explorer, keynote speaker, author and entrepreneur, I have personally experienced the power of purpose and passion in both personal and professional life. Through my expeditions, I have learned that achieving success in a hostile, changing environment requires a high-performance team that is fully engaged and committed to a common goal. In this article, I will share my insights on the importance of creating a purpose-driven workplace culture and practical ways that business leaders can achieve this goal.
…Creating a workplace culture that fosters a common purpose and passion is critical for employee engagement and retention.
Creating a workplace culture that fosters a common purpose and passion is critical for employee engagement and retention.
By offering adventure-based team building experiences, such as those provided by MyAdventure Group, and embedding social impact and community building projects into their operations, businesses can increase collaboration, productivity and employee satisfaction.
With the right approach, businesses can make working for a common purpose a permanent part of their workplace culture, contributing to the betterment of society while also improving their bottom line.
As a world record-breaking adventurer, successful business owner, and entrepreneur, I am uniquely positioned to help companies create a purpose-driven workplace culture. I have spoken at over 1000 conferences and offsites around the world, sharing insights on how to build high-performance teams in challenging environments and I would love the opportunity to discuss how MYAdventure Group can design an adventure based program that will help you create a lasting sense of purpose and passion within your corporate culture.
The desire for purpose and passion in the workplace is not a new concept
Recent studies however, have shown that it has become even more important to employees, particularly millennials and Gen Z. These younger generations are seeking work that aligns with their values and allows them to make a positive impact on society. In fact, a 2021 Deloitte study found that 70% of millennials believe that a company’s purpose is one of the reasons they choose to work there.
Creating a workplace culture that fosters a common purpose and passion is critical for employee engagement and retention. When employees feel connected to the company’s mission and values, they are more motivated to work harder, be more productive, and feel more fulfilled.
But how can businesses create greater opportunities for employees to work together for a common purpose? And how can they make working for a common purpose a permanent part of their workplace culture?
Why not employ an Adventure-Based Team Building Expert
One way to achieve this is through team building activities that focus on adventure and challenge. MyAdventure Group, which I lead, specializes in adventure-based team building experiences that help employees develop key skills, such as communication, trust, problem-solving, and leadership, while working towards a common goal. By stepping outside of their comfort zones and facing unique challenges together, employees can build stronger connections and a greater sense of camaraderie, which can translate into increased collaboration and productivity back in the office. The feedback from participants has been overwhelmingly positive, with many reporting increased engagement, motivation, and team cohesion.
At MyAdventure Group, we can tailor team building programs to meet specific organizational goals and objectives. Whether it’s building a high-performance team, improving communication and collaboration, or developing leadership skills, we can design an adventure-based development and incentive program to meet the team and leadership improvement targets in ways that exceed expectations.
Increase your Social Impact
Businesses can also make working for a common purpose a permanent part of their workplace culture by embedding social impact and community building projects into their operations. Leading corporate businesses are increasingly engaging in social capital and community building projects that align with their values and missions, while also contributing to the betterment of society.
For example, Unilever, the global consumer goods company, has launched several social impact initiatives, including the Sustainable Living Plan, which aims to improve the health and well-being of millions of people around the world, while reducing the company’s environmental footprint.
The plan includes specific targets for reducing waste and greenhouse gas emissions, as well as increasing the use of sustainable materials and sourcing practices.
Another example is Salesforce, the global cloud-based software company, which has established a 1-1-1 model, where it donates 1% of its equity, 1% of its product, and 1% of its employees’ time to support nonprofit organizations and social causes. The company also encourages its employees to volunteer their time and skills to support community initiatives.
By incorporating social impact and community building projects into their operations, businesses can not only make a positive impact on society but also increase employee engagement and job satisfaction. When employees feel that they are making a meaningful contribution to society, they are more likely to feel connected to their work and to the company’s mission and values.