What is a Keynote Speaker?

Are you looking for a keynote speaker for your next conference or event, but you’re not quite sure what and who you should be looking for? Since the keynote quite literally sets the tone for the entire event, it is vitally important that the speaker you choose has the required skills and experience to take your audience where you want them to go.

This week, world record breaking adventurer and internationally renowned Keynote speaker James Castrission, gives us an insider’s snapshot of this fascinating role.

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Insights from world-record breaker James Castrission

What to look for in a Keynote Speaker and how to choose the right one

A keynote speaker may be said to be the headliner of an event, responsible for encapsulating the main theme, and for gathering the energy of the audience and directing it to consider and respond to the purpose of that theme.

For a start, a keynote speaker needs to be a consummate performer, able to take their audience on a journey that stirs their emotions, possibly making them laugh or cry, but through it all, connecting the message to the authentic lived experiences of their audience. In this way they will combine their stagecraft with their ability to read the room, and leave their audience with a simple, yet powerful message to take away.

It stands to reason that a keynote speaker is not simply an entertainer. While they must be able to easily engage audience attention, they must also direct that attention to the topics provided by the client’s brief. In addition, they should be skilled exponents of the area of knowledge where they have excelled and gained significant experience. A keynote speaker can masterfully exhibit the skill set that has led to their reputation as a thought-leader in their area of expertise. They can convey information in a unique way, allowing audiences to view a subject from a transforming perspective.

Keynote speakers are able to readily command an audience with real, workable answers to burning questions. They quickly engage their audience with new information and fresh insights and reinforce best practices in order to benefit the work and life of any team or individual.

Be as precise as you can when searching online. Use your conference theme or industry name and even the conference location in addition to phrases such as “Keynote speaker.”

Network Recommendation

Another good starting strategy is to ask suggestions from friends and colleagues who you know have some experience with keynote speakers and who will offer a well balanced opinion. Ask them which speakers have made effective contributions to events they have been involved with as well as impacted them personally.

Speaking Bureaus

Check out agencies like Saxton Speakers, Celebrity Speakers, and Keynote Entertainment.com.au, which provide event organisers with a database of the best keynote speakers for hire in a range of categories.

Look a little further

Once you have a shortlist of possible keynote speakers be sure to check out their videos to make sure their presentation style matches what you are looking for. Ideally track down videos of the speaker on stage (not just showreels), as this gives you a better feel for what it is like to be in their audience.

Book calls with your candidates

Once you have a preferred speaker or a short list of up to three speakers, don’t be afraid to set up a pre- brief call. During this call you will be able to chat about the event, explain the main themes and messaging and both decide that everything is going to be a good match.

Book James Castrission to speak at your next event

James Castrission (aka Cas) is a world-record breaking Adventurer, an Entrepreneur, Leadership Consultant and Keynote Speaker. Since 2008, Cas has enthralled, inspired and challenged audiences at over 500 conferences in 35 countries around the world, and is now regarded as one of Australia’s best motivational speakers.

I hope you have enjoyed my personal insights on Australia’s best motivational keynote speakers.

They have been gleaned from both my own experiences of working at events with these fine people and from talking to the various event organisers.

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